2020年美业的发展趋势

  • 2020-06-09 14:07:45
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2020年美业店铺将会面临来自于行业新的挑战,关注美业的发展动态,才能有利于我们的店铺做出经营战略上的调整,适应新的浪潮。2020年美业的发展前景预测,未来的趋势会是怎样?我们来一起分享下!

In 2020, Meiye stores will face new challenges from the industry. Only by paying attention to the development trend of Meiye, can our stores make strategic adjustment and adapt to the new wave. What is the future trend of the development of Meiye in 2020? Let's share!


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一、美业现状

1、 Current situation of American industry


目前美业依旧存在很多的乱象,营销套路漫天飞,从业人员技术参差不齐,从业人员素质不高,消费不够透明等现状。

At present, there are still a lot of chaos in the United States, such as the marketing routines flying all over the world, the skills of employees are uneven, the quality of employees is not high, and the consumption is not transparent.


随着现在大家生活水平的提高,消费者的消费意识与消费趋势不断在变化与升级,消费导向从以往的性价为主,逐渐转化的到以体验感为主的过程式消费。所以,产业的升级与转型趋势是必然的。

With the improvement of people's living standards, consumers' consumption awareness and consumption trend are constantly changing and upgrading. The consumption orientation has gradually changed from the previous sexual price based to the process consumption based on experience. Therefore, the trend of industrial upgrading and transformation is inevitable.


虽然美业存在乱象,但是只要我们紧跟美业潮流趋势,把握好发展的趋势,只有不断的作出相应的经营战略调整,才能够立足于美业,持续的发展下去。

Although there is chaos in Meiye, as long as we keep up with the trend of Meiye, grasp the development trend, and make corresponding strategic adjustment, we can base on Meiye and continue to develop.


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二、美业的发展前景预测

2、 Forecast of the development prospect of Meiye


美业的发展前景预测可以归为四点:大数据、人工智能、专业化、可持续。

The development prospect of Meiye can be divided into four parts: big data, artificial intelligence, specialization and sustainability.


1.大数据

1. Big data


大数据时代的来临,也能很好的运用到美业当中去,通过大数据的搜集、分析帮助我们的店铺实现顾客管理,通过分析数据,例如顾客平时消费和行为习惯产生的记录轨迹,得出合理的问题新解决方案,顾客也更能接受,这是正确有效的管理方式。与此同时,借助智能系统和产品的运用,还能提升顾客的线下体验感。

With the advent of the era of big data, it can also be well applied to the beauty industry. Through the collection and analysis of big data, we can help our stores to achieve customer management. Through the analysis of data, such as the record track of customers' daily consumption and behavior habits, we can get a reasonable new solution to the problem, which is more acceptable to customers. This is a correct and effective management method. At the same time, with the use of intelligent systems and products, customers' offline experience can be improved.


2.人工智能

2. Artificial intelligence


互联网的发展经历了PC互联网、移动互联网,如今已经发展为智能物联网,未来以互联网为代表的科技将会向人工智能时代迈进。最新的人工智能融入到传统的店铺是未来的一个大趋势,采用全新营销模式、管理模式、顾客体验和供应链管理,完全颠覆了传统的经营模式,用智能系统代替人为拓客、档案管理、运营管理等等,打造智能化店铺管理。

The development of Internet has experienced pc internet and mobile Internet, and now it has developed into intelligent Internet of things. In the future, technology represented by Internet will move forward to the era of artificial intelligence. The integration of the latest artificial intelligence into the traditional store is a major trend in the future. The new marketing mode, management mode, customer experience and supply chain management are adopted, which completely subverts the traditional business mode. The intelligent system is used to replace the artificial customer extension, file management, operation management, etc. to build the intelligent store management.


3.专业化

3. Specialization


未来的美业,要回归到服务的本质上,以为顾客提供优质的服务为基础,会更注重即时效果时快美容、科技美容,这就不得不让美业往专业化的道路上靠拢,形成差异化竞争优势,从而筑起一条护城河,无需加入混乱的价格战当中去。

In the future, the beauty industry should return to the essence of service, based on providing high-quality services for customers, and pay more attention to instant beauty and scientific and technological beauty, which has to make the beauty industry close to the path of specialization and form a differentiated competitive advantage, so as to build a moat without joining the chaotic price war.


美业也早已过了只要开店就可以实现暴利的时代,信息的透明化,满天飞的营销、打折、促销也早已使得消费者更厌烦,在这样的背景下,消费者消费会更理智,更追求技术的专业性与效果的实用性。

Meiye has already passed the era when it can realize huge profits as long as it opens stores. The transparency of information, the flying marketing, discount and promotion have already made consumers more bored. In this context, consumers will be more rational in consumption and pursue the professionalism of technology and the practicality of effect.


4.可持性

4. Sustainability


目前美业正在进入一个行业大整顿、大洗盘的阶段,但是危机往往是与机遇并存的,这是一个消费者追求理智消费的时代,在如今的共享经济主导的时代,是智能迭代变异的时代,是任何单一企业难以生存的时代,是商业回归本质的时代。

At present, the United States industry is entering a stage of industry consolidation and washing up, but the crisis often coexists with opportunities. This is an era of consumers' pursuit of rational consumption. In today's era dominated by sharing economy, it is an era of intelligent iterative variation, an era difficult for any single enterprise to survive, and an era of business returning to its essence.


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美业需要构建一个健康的生态环境,找准互联网智能化的管理模式,才会让你的美业发展更顺利。由爱美星球文化传媒有限公司开发的智享系统成功的解决了美业+互联网转型的问题。

Meiye needs to build a healthy ecological environment and find out the intelligent management mode of the Internet, so as to make your Meiye develop more smoothly. The intelligent sharing system developed by Wuhan Zhiyun city science and Technology Development Co., Ltd. successfully solved the problem of Meiye + Internet transformation.


科妍国际旗下爱美星球文化传媒有限公司是“互联网大潮”中应运而生的高科技互联网文化传媒企业,以科妍国际公司为背景的新型互联网公司,且科妍国际在国内有数十年的直营连锁门店经营经验。研发成功的“智享城市”智能经营系统是颠覆性的创新,将“重塑未来城市的商业模式,构造未来的城市生活”!

Wuhan Zhiyun city science and Technology Development Co., Ltd. is a high-tech Internet enterprise emerged in the "Internet tide". It is a new Internet company with the background of Hong Kong womanhua Technology Management International Group Co., Ltd. and womanhua Group Co., Ltd. has decades of direct chain store operation experience in China. The successful "smart city" intelligent management system is a subversive innovation, which will "reshape the business model of the future city and construct the future urban life"!



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不同于以往BAT等传统互联网公司,“智享城市”立足于城市繁荣,认为当下“风口”是千千万万的传统城市实体商业门店的“互联网化”,给它们提供一套全面的“智能经营”操作工具,将把美业以及所有的传统实体变为互联网公司,为美业经营者成功赋能!这里的空间和市场巨大,也将造就传统实体+传统互联网的更为伟大的新型公司。

Unlike bat and other traditional Internet companies in the past, "smart city" is based on the prosperity of the city. It believes that the current "tuyere" is the "Internet" of tens of thousands of traditional urban entity business stores, which provides them with a comprehensive set of "intelligent operation" operation tools, will turn Meiye and all traditional entities into Internet companies, and empower the success of Meiye operators! Here's The huge space and market will also create a greater new company of traditional entity + traditional Internet.


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