全国首家旗舰店开进解放碑 当当书店为何落子重庆？

当当书店全国首家旗舰店开进解放碑国泰广场。记者 兰世秋 实习生 林曦曦 摄

提起当当网，书迷们首先想到的可能是占据全国图书零售半壁江山的网络电商。近日，进军实体书店业的当当网将全国首家线下旗舰店开在了解放碑国泰广场，这也是重庆首家当当书店。

为何当当网会将全国首家旗舰店落子重庆？当当书店和其他实体书店有何不同？重庆日报记者就此进行了采访。

重庆旗舰店内共有百余个座位

据了解，当当书店是当当网的线下o+o（互联网概念，指线上线下融合）实体书店，目的在于补充线上缺乏的情景体验。此前，当当书店已在长沙、沈阳、长春、成都等地开了10家门店。

当当书店重庆旗舰店总面积约2500平方米，有近4万种共计10万册图书，分为文学馆、艺术馆、商业馆、青春馆、探索馆等9个馆。其中，比重最大的是文学馆，书籍总册数占全店的五分之一以上。除此之外，该店还引进了轻餐软饮、花艺家居、艺文教室、手作小物等6大跨界体验空间。

让人印象最深刻的是，书店内设有很多供读者坐下来看书的免费座位。对此，当当书店负责运营和市场的副总经理蒋智介绍：“可以说当当书店是目前重庆书店中为读者提供座位最多的书店，加上跨界体验空间，书店内共有百余个座位。”

除了增设桌椅外，书店里还有许多在现有空间内增加座位的“妙招”。

比如，进店不远就是一段不算短的台阶，台阶一半的宽度被改造成可供读者坐下阅读的木质台阶，台阶上还放着素雅的干草垫，不少读者在此捧书阅读；许多书架中间也被打空，底部是座位，顶部呈弧形，设计颇为别致；书店内还有随处可见的沙发……

看好重庆民营书店的发展

当当书店为何将全国首家旗舰店开在了重庆？

当当书店企宣部负责人张蕾告诉重庆日报记者，当当书店筹备初期是在北京进行的，至于首家旗舰店开在哪里，则面向全国进行选择。“筹备期间，我们发现西南地区民营书店发展势头迅猛，而重庆作为西南地区重要的城市，自然成了当当书店发展的重点。”

“在我们来重庆之前，这里已经有精典、西西弗、方所等民营书店。特别是西西弗书店，虽然起源于贵州，但他们已经把大本营搬到了重庆。”张蕾表示，民营书店在重庆的良好发展给了他们信心，“同时，重庆相关人才较多，这也是当当书店拓展规划中重点考虑的一环。”

2016年，当当书店将总部设在了重庆，2018年年初，又将全国首家旗舰店开进了解放碑国泰广场。

根据市文化委2017年初发布的《重庆市全民阅读调查报告》，重庆城市居民年人均纸质图书阅读量为6.14本，纸质阅读率达到73.4%，纸质书籍阅读升温。

张蕾表示：“重庆的整体阅读氛围变强也是我们在重庆开设旗舰店的主要原因之一。未来，当当还可能会在重庆主城九区和其他发展势头较好的区县开设书店。”

重庆日报记者了解到，当当书店重庆旗舰店作为当当网线下书店布局全国的首家旗舰店，在文化活动、学术交流等方面也有着得天独厚的优势。据悉，重庆旗舰店之后将会陆续邀请国内著名的专家学者和畅销书作家与重庆市民进行互动交流。

实体书店背后的互联网“基因”

值得一提的是，当当书店与其他实体书店的不同之处，也是其最大的特点，在于它的互联网“基因”。

当当书店总经理莫钧告诉重庆日报记者：“和传统的书店相比，当当书店重庆旗舰店将延续当当网的价格优势，实行线上线下一口价的定价模式。”

当当线下书店采取会员制，办理成为当当书店会员后，读者购书可以享受与线上同价，甚至更低的价格折扣，“从6.5折起，有的图书还能低至4折、5折。”

同时，当当书店重庆旗舰店内配备了3台智能化的自助查询系统，读者可以查阅线下线上书籍信息，进行价格比较后再付费购买。

除此之外，当当书店还依托当当网18年累积的大数据和背后强大的图书供应链，深度分析重庆读者的阅读喜好，挑选符合本地读者口味和阅读习惯的图书，并定期推出个性化的推荐书单。近期，当当书店就将对外发布线上消费者分析报告。

2月4日，正在当当书店选书的蒋琪琪接受重庆日报记者采访时表示：“我很喜欢实体书店的氛围，当当书店图书的价格和线上差不多，能享受到价格优惠，同时还能在书店里感受书香氛围，我觉得非常好。”

对于当当书店来渝，重庆购书中心总经理李晖认为：“当当网做实体书店，根据数亿用户带来的大数据进行用户分析是其明显的优势。当当在渝开店，对于其他实体书店，肯定会存在竞争。但价格其实是次要的，打造书店品牌和扩大阅读的覆盖面，大家一起共同助推城市的阅读氛围、共同做大这个市场才是最重要的。”

来源：华龙网

The country's first flagship store into the Monument for Liberation Bookstore Dangdang why Chongqing?

Dangdang bookstore, the first flagship store in the country, entered the Monument for Liberation Guotai square. Reporter Lan Shiqiu Intern Lin Xixi

Mention dangdang.com, fans first thought might be accounted for half of the country's electricity supplier network retail book. Recently, the Dangdang network, which entered the real bookstore, opened the first national flagship store in the Monument for Liberation Guotai square, the first Dangdang bookstore in Chongqing.
Why dangdang.com will be the country's first flagship store on Chongqing? What is the difference between Dangdang bookstore and other entity bookstores? The Chongqing Daily reporter made an interview on it.
There are more than 100 seats in the flagship store in Chongqing
It is understood that Dangdang bookstore is Dangdang's offline o+o (Internet concept, refers to online and offline integration) entity bookstore, the purpose is to supplement the online lack of scene experience. Earlier, the Dangdang bookstore has opened 10 stores in Changsha, Shenyang, Changchun, Chengdu and other places.
Dangdang bookstore Chongqing flagship store has a total area of about 2500 square meters, there are nearly 40 thousand species, a total of 100 thousand volumes of books, and they are divided into 9 museums, such as literature hall, art museum, business hall, youth hall, exploration hall and so on. Among them, the largest proportion of the total number of books is the Museum of literature, books accounted for more than 1/5 stores. In addition, the store also introduced a light meal, soft drinks, floral art classrooms, Home Furnishing hand small 6 cross-border experience space.
The most impressive thing is that there are a lot of free seats for readers to sit down and read in the bookstore. In this regard, Jiang Zhi, deputy general manager of Dangdang bookstore is responsible for operation and marketing, said: "Dangdang bookstore is the largest bookstore that provides the most seats for readers in the Chongqing bookstore. Plus the cross-border experience space, there are more than a hundred seats in the bookstore."
In addition to adding tables and chairs, there are many "tricks" in the bookstore to increase their seats in the existing space.
For example, in the shop is not far from a long step step, half width was transformed into available for readers to read down wooden stairs, stairs also stood on the hay and elegant, many readers in holding book reading; many bookshelves have been hit, the bottom is the seat, the top of the arc the design is quite unique, and everywhere in the bookstore; sofa......
The development of private bookstores in Chongqing
Why is Dangdang Bookstore opening the first flagship store in Chongqing?
Zhang Lei, the director of the Propaganda Department of Dangdang bookstore, told the Chongqing Daily reporter that the preparatory stage of Dangdang bookstore was carried out in Beijing. As for the first flagship store, it was oriented to the whole country. During the preparatory period, we found that the development of private bookstores in Southwest China is developing rapidly, and Chongqing, as an important city in Southwest China, has become the focus of Dangdang Bookstore development.
"Before we came to Chongqing, there have been a classic, Sisif, party and other private bookstores. Especially the Sisyphus Bookstore originated in Guizhou, though, but they have the headquarters moved to Chongqing." Zhang Lei said that the good development of private bookstores in Chongqing has given them confidence. "At the same time, there are more talents in Chongqing. This is also a key consideration in Dangdang Bookstore's expansion plan."
In 2016, the Dangdang Bookstore set the headquarters in Chongqing. At the beginning of 2018, the first flagship store in the country was opened into the Monument for Liberation Guotai square.
According to the "national reading survey report of Chongqing" released by the Municipal Culture Commission at the beginning of 2017, the average per capita paper book reading volume of urban residents in Chongqing is 6.14, the paper reading rate is 73.4%, and the reading of paper books is heating up.
Zhang Lei said: "the overall reading atmosphere in Chongqing is also one of the main reasons for the opening of flagship stores in Chongqing." In the future, Dangdang may also open bookstores in the nine district of the main city of Chongqing and other districts and counties with better development momentum. "
Chongqing Daily reporter learned that Dangdang Bookstore flagship store in Chongqing is the first flagship store in the country under the layout of Dangdang offline bookstore. It also has a unique advantage in cultural activities, academic exchanges and so on. It is reported that after the flagship store in Chongqing will invite famous experts and scholars and best sellers in China to interact with Chongqing citizens.
The Internet "gene" behind the entity Bookstore
It is worth mentioning that the difference between the Dangdang bookstore and the other entity bookstores is the biggest feature of the bookstore, which lies in its Internet "gene".
Dangdang Bookstore general manager Mo Jun told the Chongqing Daily reporter: "compared with the traditional bookstore, Dangdang bookstore in Chongqing flagship store will continue dangdang.com price advantage, the implementation of online and offline price pricing model."
When the line bookstore membership system, apply to become a member Dangdang bookstore, readers can enjoy with the online price, even lower price discount, "from the 6.5 fold, but also some books as low as 60 percent off, 50 percent off."
At the same time, Dangdang Bookstore flagship store in Chongqing is equipped with 3 intelligent self help inquiry system. Readers can consult book information on offline offline, compare the price and pay for it again.
In addition, Dangdang Bookstore also rely on large data accumulation and dangdang.com 18 years behind the powerful book supply chain, depth analysis of Chongqing readers' preferences, selected in line with the tastes and habits of the local readers reading books, and regularly launch personalized recommendation list. In the near future, the Dangdang bookstore will release online consumer analysis reports.
In February 4th, said it is Dangdang bookstore book selection Jiang Qiqi told Chongqing Daily reporter in an interview: "I am love bookstores Dangdang Bookstore atmosphere, the prices of books and online almost, can enjoy the preferential price, but also in the bookstore feel sophisticated atmosphere, I feel very good."
For Dangdang bookstore to Chongqing, Li Hui, general manager of Chongqing book purchase center, said: "Dangdang is a physical bookstore. User analysis based on the big data brought by hundreds of millions of users is obvious advantage. Dangdang in Yu Kai store, for the others