这些年，我们经历过的知识问答节目

2018年，开年大火的是直播答题节目。一场网络直播答题，能够吸引超百万人参加。其实，在电视称王时代，这种形式的知识问答节目层出不穷。

源起上世纪80年代

中国最早的知识问答类节目出现在1980年。当时，广东电视台率先推出《“六一”有奖智力竞赛》。1981年，中央电视台开始举办《北京中学生智力竞赛》。上世纪80年代中后期，电视益智类节目开始盛行，如中央电视台的《法律在身边——“二五”普法特别节目》、地方台的《民族知识竞赛》、《规范用字用语知识竞赛》等。

找到知识性和娱乐性平衡点

随着湖南卫视《快乐大本营》开播，中国的综艺节目迎来快速增长期。在这些节目中穿插的知识竞猜，让知识问答开始回暖。

2000年，《三星智力快车》在央视开播。这是一档评价很高的知识问答节目，深受观众喜爱，尤其是青少年喜欢。同样在2000年，《开心辞典》开播。《开心辞典》是一个面向大众，使用大众化题材的知识问答节目。很多人对此都有记忆，尤其是对王小丫、李佳明两位主持人。两档节目都找到了知识性和娱乐性的平衡点，这也成为它们能长盛不衰的重要原因。

央视还有一档与《开心辞典》齐名的节目，就是1998年开播的《幸运52》，主持人是李咏。这同样是一档益智类知识问答节目，通过竞猜最后获得砸金蛋机会，观众尤其对最后砸金蛋的环节印象深刻。无论是《三星智力快车》《开心辞典》还是《幸运52》，都是采用参与者与主持人对垒的模式。这是中国知识问答类节目的一种固定模式，也是一个时代标记。

观众对抗增加节目观赏性

这些年，受到观众关注的知识问答节目是江苏卫视的《一站到底》。每期参加节目的有11人，分为10位守擂者和一位挑战者。他们年龄、身份、文化层次各异，其中守擂者手中都有不同价值的奖品，而挑战者将通过20秒限时答题与守擂者一一对垒。在制作上，《一站到底》打破了《开心辞典》模式，采用观众对抗，增加了节目观赏性。

随着季播节目兴起，知识问答类节目也开始走向季播方式。代表节目就是央视去年推出的《中国诗词大会》。此外，央视最近几年相继推出过《中国成语大会》《中国谜语大会》《中国汉字听写大会》，这些节目专业性强，参与度广，同时还能向全社会普及传统文化知识，又有竞争性，一经播出在观众中都有较好反响。

移动互联网助推全民参与

随着互联网尤其是移动互联网发展，问答节目开始在网上走红。但移动端如何设计问答节目，吸引全民参与是一个问题。尤其是网络具有匿名性、广泛性等特点，如何保证节目公平是一个亟待解决的问题。

2018年刚过，微信推出游戏“头脑王者”，让微信用户可以随机进行对战，题目由官方和用户一起提供。

紧随而来的就是网络直播答题的火爆。在资本和技术的双重推动下，网络直播答题迅速打开了市场，吸引了巨大流量，也成为互联网与电视的又一次“正面交锋”。未来网络直播答题走向何方，会产生什么影响，还要继续观察。

来源：华龙网

These years, the knowledge and answer program we have experienced

In 2018, open fire is a live quiz show. A webcast can attract more than millions of people to participate. In fact, in the TV King era, this form of quiz show emerge in an endless stream.

The origin of the last century in the 80s

The earliest knowledge and answer program in China appeared in 1980. At that time, the Guangdong television station took the lead in the introduction of the "61" intelligence competition. In 1981, CCTV began to hold the Beijing middle school students' intelligence competition. In the mid and late 80s of last century, TV intelligence programs began to prevail, such as CCTV's "law around" -- "25" special law program, "race knowledge competition" and "knowledge competition of standardized word usage".

Find a balanced point of knowledge and entertainment

With the opening of "happy base" in Hunan TV, China's variety show has a rapid growth period. The knowledge quizzes interspersed in these programs make the knowledge question and answer start to warm up.

In 2000, the "Samsung intelligence express" was broadcast on CCTV. This is a high - rated knowledge question and answer program, which is very popular with the audience, especially young people like it. Also in 2000, the "Happy Dictionary" was launched. "Happy Dictionary" is a knowledge question and answer program for the public and uses the popular theme. Many people have memories of this, especially for the two hosts of Wang Xiaoya and Li Jiaming. Two programs have found a balance between knowledge and entertainment, which is also an important reason for their everlasting prosperity.

CCTV also has a program with "Happy Dictionary", the "lucky 52", which was launched in 1998, and the host is Li Yong. This is also a question and answer program of intellectual knowledge, and the chance to hit gold eggs at the end of the guessing way, the audience is particularly impressed with the last part of the golden egg. Whether it is "the Samsung intelligence express", "Happy Dictionary" or "lucky 52", it is the mode of using the participants and the host. This is a fixed mode of Chinese knowledge question and answer program, and it is also an era mark.

Spectators fight to increase the viewing of the program

In these years, the knowledge and answer program, which has been paid attention to by the audience, is "one stop to the end" of Jiangsu satellite TV. Each program has 11 people, divided into 10 challenger and a challenger. Their age, identity, cultural level is different, the Challenger hands have different value of the prizes, and the Challenger will be through 20 seconds to answer in time and keep beating one match. In the production, "one stop to the end" broke the "Happy Dictionary" model, using the audience confrontation, increasing the viewing of the program.

With the rise of seasonal broadcast programs, knowledge and answer programs also begin to go to season sowing. The representative of the program was the Chinese poetry conference launched by CCTV last year. In addition, in recent years, CCTV launched a "China idiom Congress" Congress "" "Chinese riddle China Chinese characters dictation conference", these programs are strong, broad participation, but also to popularize the knowledge of traditional culture, and is competitive, the broadcast has a good effect on the audience.

Mobile Internet boosts the participation of the whole people

With the development of the Internet, especially the mobile Internet, the question and answer program began to be popular on the Internet. However, how to design a question and answer program by the mobile terminal is a problem to attract people to participate in the program. Especially, the network has the characteristics of anonymity and universality, and how to ensure fair program is an urgent problem to be solved.

Just after 2018, WeChat launched the game "head of the head" to allow WeChat users to fight at random. The title is provided by the official and the users.

The following is the fire of the webcast. Under the dual promotion of capital and technology, the webcast answer quickly opened the market, attracting huge traffic volume, and became another "positive confrontation" between the Internet and TV. What impact will the future of the direct webcast answer be, and continue to observe.