航线连中外 文化传世界 

               Routes connect Chinese and foreign culture to the world

　　2017年12月12日，国航欧洲地区总部总经理田玉岐被授予法兰克福2017年度“外籍荣誉市民”称号，该荣誉旨在表彰在德做出突出贡献的各领域顶尖外籍人士。中国驻德国大使史明德在贺信中说，“国航作为中欧之间第一大航空承运人，为中德友谊和共同发展做出了卓越的贡献。”

　　“国航长期以来坚持以促进中德经济繁荣、推动双边关系建设为己任。在‘一带一路’倡议下，更加清楚自己作为中国载旗航空公司和中德空中桥梁的作用。让世界认识中国，让中国走向世界。”田玉岐表示。

　　在欧洲，国航从43年前一个小小的航点起步，到后来一个个海外营业部建立。如今，国航在欧洲设立的地区总部下辖17个营业部，同时设有呼叫中心、分控中心、财务中心等，业务范围涵盖客运、货运、财务、行政、航站、运行六大板块，航线网络辐射欧洲14个国家、17座城市。

　　走向世界舞台，中国公司需要向国际同行借鉴先进管理经验和技术，也必须参与到国际竞争中。国航选择了加入星空联盟这个世界上第一个也是最大的航空联盟。“2007年初入联盟，国航只是一名跟随者，只能不断地熟悉联盟规则，在销售、服务、管理等各个方面努力达到联盟要求。2010年起，国航开始逐步成为联盟中的主要参与者。2014年，国航当选为联盟内战略组成员，在联盟规则标准制定方面获得更大的主导权和话语权。”国航董秘局投资者关系总经理卞红说。加入联盟10年来，国航品牌价值增幅超过6倍，居中国民航之首。

　　“走出去”过程中，国航坚持传播中国文化，着力建设代表中国的航空运输民族品牌。北京—维也纳—巴塞罗那开航，国航设计了以“乘着歌声的翅膀”为主题的文化之旅；中法建交50周年之际，国航量身定做喷涂着“中法建交50周年”彩绘的宽体客机；在波音747-8和787-9新机型引进时，分别以“传承经典、续写传奇”和“筑梦成行”为主题举办活动，展现国航与中国共成长、与时代同行的历程，将企业发展与践行“中国梦”有机融合……

　　“‘走出去’还要‘走进去’。企业文化的对接提升了海外团队的凝聚力，国家文化的自信推动着跨文化的融合。”中国航空集团公司总经理、党组副书记宋志勇认为，“‘走出去’，我们不仅代表着企业自身，更代表着中国。面对不同国家、地区个性化的文化背景，作为央企更应该坚持文化先行，坚定文化自信，践行合作共赢。国航的航线开通到哪里，我们就要把文化传播到哪里。我们要通过自身的努力，将企业打造成为具有国际竞争力的世界一流航空运输产业集团，用文化和实力赢得世界的尊重。”

来源：人民网

 Routes connect Chinese and foreign culture to the world

In December 12, 2017, Tian Yuqi, the general manager of the European regional headquarters of Air China, was awarded the title of "foreign honorary citizen" in Frankfurt in 2017. The honor is aimed at commending the top expatriates in various fields that have made outstanding contributions in Germany. Matilda Chinese ambassador to Germany in the history of the message said, "Air China as the first major air carrier between China and Europe, made outstanding contributions to the Sino German friendship and common development."

"Air China has long been insisting on promoting the economic prosperity of China and Germany and promoting bilateral relations. In "The Belt and Road 'initiative, more aware of their China as the flag carrier and the German air bridge role. Let the world know China and let China go to the world. " Tian Yuqi said.

In Europe, Air China started from a small air point 43 years ago to an overseas business department. Now, Air China in Europe to set up regional headquarters under the jurisdiction of the 17 business department, at the same time with the call center, control center, financial center, business scope covers passenger transport, freight, finance and administration, terminal operation, six plates, the route network of radiation in 14 European countries, 17 city.

Towards the world stage, Chinese companies need to learn from their international counterparts advanced management experience and technology, and also have to participate in international competition. Air China chose to join the Star Alliance, the first and largest aviation alliance in the world. "At the beginning of 2007, when entering the alliance, Air China is only a follower. It can only be familiar with the rules of the alliance, and strive to achieve alliance requirements in all aspects of sales, service and management. Since 2010, Air China has gradually become the main participant in the alliance. In 2014, Air China was elected as a member of the alliance's strategic team to gain greater dominance and discourse in the formulation of the standards of the league rules. " Bian Hong, the general manager of the investor relations of the board of the Air China board, said. In the 10 years of joining the alliance, the brand value of Air China has increased more than 6 times, and is the first in China's civil aviation.

In the course of "going out", China Airlines adhered to the dissemination of Chinese culture and made efforts to build China's national air transport national brand. Beijing - Vienna - Barcelona sailing, Air China is designed to "onwingsofsong" as the theme of the cultural tour; France established diplomatic relations on the occasion of 50th anniversary, Air China tailored spraying "France established diplomatic relations 50th anniversary" painted widebody Boeing 747-8 and 787-9; in the introduction of new models, respectively by "classical tradition, writing a legend" and "dream trip" theme activities, Air China and Chinese show total growth, history and age peers, enterprise development and the practice of "China dream" organic integration......

'go out' and 'walk in'. The docking of enterprise culture has promoted the cohesion of the overseas team, and the confidence of the national culture promotes the integration of cross culture. Song Zhiyong, the general manager of the China National Aviation Holding Company and the deputy party secretary of the Party group, said, "going out", we not only represent the enterprise itself, but also represent China. Facing the individualized cultural background of different countries and regions, as the central enterprises, we should adhere to the cultural advance, strengthen the confidence of the culture, and carry out the win-win cooperation. Where is the airline's route to be opened, we are going to spread the culture. We should strive to build an international competitive world-class aviation transportation industry group through our own efforts, and win the respect of the world with culture and strength.

Source: People's network