理想配偶？长江后浪推前浪 《滚石》杂志换老板

Ideal spouse? The Yangtze River bring forth the new through the old "rolling stone" magazine for the boss

     美国传媒投资人杰伊·佩恩斯克２０日宣布入股《滚石》杂志，以重振这份老牌杂志的昔日雄风。

　　佩恩斯克传媒公司未披露交易细节，但包括《综艺》周刊在内的美国多家媒体报道，佩恩斯克传媒公司计划出资１亿美元，获得《滚石》杂志控股地位。

　　新加坡ＢａｎｄＬａｂ技术公司将保留去年购得的《滚石》杂志４９％股份。

　　佩恩斯克在声明中说：“我们对《滚石》的兴趣，缘自这份杂志的人、文化重要性及其具有全面球辨识度的品牌。品牌影响力无可媲美。”

　　声明说，交易完成后，《滚石》创始人詹恩·温纳担任的角色将从出版人变成总编。温纳之子格斯·温纳将留任温纳传媒总裁兼首席运营官，同时加入佩恩斯克传媒顾问团。

　　老温纳说，要想在如今的传媒版图中生存，佩恩斯克“是我们的理想配偶”。

　　【后浪推前浪】

　　佩恩斯克传媒成立于２００３年，旗下聚集众多娱乐和文化类重量级资产，包括好莱坞最具影响力的期刊之一《综艺》周刊、电影网站Ｄｅａｄｌｉｎｅ．ｃｏｍ和《女装日报》。

　　佩恩斯克传媒同样进军印度市场，联手印度Ｚｅｅ娱乐公司打造门户网站Ｉｎｄｉａ．ｃｏｍ，发布技术和娱乐新闻。

　　与之对比，《滚石》杂志的发展呈现江河日下的态势。《滚石》不仅遭遇出版业的行业性困境，其一系列战略失误同样让这家杂志付出财务代价。

　　１９６７年，时年２１岁的詹恩·温纳在旧金山的一处阁楼内创办《滚石》杂志。这份杂志成为美国“婴儿潮”一代人反主流文化的权威。

　　去年，温纳传媒把《滚石》４９％的股份出售给新加坡ＢａｎｄＬａｂ技术公司。ＢａｎｄＬａｂ技术公司以音乐制作和共享应用程序为专长，同样拥有零售渠道。

　　今年早些时候，就在《滚石》杂志成立５０周年前夕，温纳决定把它卖掉。（卜晓明）

来源：新华社

Ideal spouse? The Yangtze River bring forth the new through the old "rolling stone" magazine for the boss

The United States media investment Jay Payne Fisk announced 20 stake in the "rolling stone" magazine, to revive the old magazine's former glory.

Payne Silk media has not disclosed the details of the transaction, but many American media reports, including the variety show, Payne Silk media plans to invest 100 million US dollars to get the status of rolling stone holdings.

Singapore BandLab technology company will retain the 49% share of the Rolling Stone magazine purchased last year.

In his statement, he said, "our interest in rockfall comes from the magazine's people, cultural importance and its brand recognition. Brand influence is not comparable. "

The statement said, after the completion of the transaction, "rolling stone" founder Jain Wenner's role will become the editor from the publisher. Wenner's son, Gus Wenner, will remain the president and chief operating officer of the Wenner media, and will join the pensik media advisory group.

The old Werner said, in order to survive in today's media landscape, "Payne Trask is ideal for our spouse".

Bring forth the new through the old []

Payne Silk media was founded in 2003. It has gathered many entertainment and cultural heavyweight assets, including one of the most influential journals in Hollywood, the variety week, the movie website Deadline.com and the women's wear daily.

Payne Silk media also entered the India market and joined the Zee entertainment company of India to create portal website India.com, releasing technology and entertainment news.

In contrast, the development of "rolling stone" magazine shows the decline trend. The rolling stone not only encountered the industrial dilemma of the publishing industry, but a series of strategic mistakes also made the magazine pay the financial price.

In 1967, Jain Wenner, 21, founded the rolling stone in a attic in San Francisco. The magazine has become an authority on the anti - mainstream culture of the "baby boomer" generation in the United States.

Last year, the "rolling stone" sell Wenner media 49% stake to Singapore BandLab technology company. BandLab technology company specializes in music making and sharing applications, and also has a retail channel.

Earlier this year, the establishment of the "rolling stone" magazine on the eve of the 50th anniversary, Werner decided to sell it. (Bu Xiaoming)

Source: Xinhua News Agency